Sergio Ibáñez‐Sánchez

20 papers and 2.1k indexed citations i.

Sergio Ibáñez‐Sánchez has authored 20 papers that have received a total of 2.1k indexed citations. This includes 15 papers in Sociology and Political Science, 11 papers in Marketing and 9 papers in Human-Computer Interaction. The topics of these papers are Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Virtual Reality Applications and Impacts (7 papers). Sergio Ibáñez‐Sánchez is often cited by papers focused on Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Virtual Reality Applications and Impacts (7 papers) and collaborates with scholars based in Spain. Sergio Ibáñez‐Sánchez's co-authors include Carlos Flavián, Carlos Orús, Luis V. Casaló, Daniel Belanche and Marta Flavián and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and International Journal of Hospitality Management.