Seth Ketron

35 papers and 465 indexed citations i.

Seth Ketron has authored 35 papers that have received a total of 465 indexed citations. This includes 26 papers in Marketing, 10 papers in Social Psychology and 9 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Consumer Retail Behavior Studies (13 papers) and Digital Marketing and Social Media (8 papers). Seth Ketron is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Consumer Retail Behavior Studies (13 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, United Kingdom and Ghana. Seth Ketron's co-authors include Nancy Spears, Kirsten Cowan, Aidin Namin, Charles Blankson and Xiaojing Sheng and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and International Journal of Hospitality Management