Sheau Fen Yap

About

Sheau Fen Yap is a scholar working on Sociology and Political Science, Marketing and Applied Psychology. According to data from OpenAlex, Sheau Fen Yap has authored 33 papers receiving a total of 809 indexed citations (citations by other indexed papers that have themselves been cited), including 23 papers in Sociology and Political Science, 17 papers in Marketing and 7 papers in Applied Psychology. Recurrent topics in Sheau Fen Yap’s work include Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Behavioral Health and Interventions (7 papers). Sheau Fen Yap is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Behavioral Health and Interventions (7 papers). Sheau Fen Yap collaborates with scholars based in New Zealand, Malaysia and Australia. Sheau Fen Yap's co-authors include Marian Makkar, Yingzi Xu, Christina Kwai Choi Lee, Sanjaya Singh Gaur and Weng Marc Lim and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.

In The Last Decade

Fields of papers citing papers by Sheau Fen Yap

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Sheau Fen Yap. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Sheau Fen Yap may publish in the future.

Countries citing papers authored by Sheau Fen Yap

Since Specialization

Citations

This map shows the geographic impact of Sheau Fen Yap's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sheau Fen Yap with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sheau Fen Yap more than expected).

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