Shih-Shuo Yeh

29 papers and 1.2k indexed citations i.

Shih-Shuo Yeh has authored 29 papers that have received a total of 1.2k indexed citations. This includes 20 papers in Sociology and Political Science, 16 papers in Marketing and 10 papers in Social Psychology. The topics of these papers are Diverse Aspects of Tourism Research (14 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Digital Marketing and Social Media (8 papers). Shih-Shuo Yeh is often cited by papers focused on Diverse Aspects of Tourism Research (14 papers), Consumer Behavior in Brand Consumption and Identification (13 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in Taiwan, Macao and China. Shih-Shuo Yeh's co-authors include Tzung‐Cheng Huan, Wai Yie Leong, Chien‐Wen Hung, Anestis Fotiadis and Xinhua Guan and has published in prestigious journals such as Journal of Business Research, Tourism Management and International Journal of Hospitality Management.