Shiri Melumad

15 papers and 507 indexed citations i.

Shiri Melumad has authored 15 papers that have received a total of 507 indexed citations. This includes 12 papers in Sociology and Political Science, 7 papers in Marketing and 4 papers in Statistical and Nonlinear Physics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Opinion Dynamics and Social Influence (4 papers). Shiri Melumad is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Opinion Dynamics and Social Influence (4 papers) and collaborates with scholars based in United States, Singapore and United Kingdom. Shiri Melumad's co-authors include Michel Tuan Pham, Robert J. Meyer, Ron Berman, J. Jeffrey Inman and Rhonda Hadi and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research