Simon Brach
About
Simon Brach has authored 9 papers that have received a total of 294 indexed citations.
This includes 7 papers in Sociology and Political Science, 7 papers in Organizational Behavior and Human Resource Management and 7 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (6 papers) and Psychology of Social Influence (4 papers). Simon Brach is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (6 papers) and Psychology of Social Influence (4 papers) and collaborates with scholars based in Germany, United States and Switzerland. Simon Brach's co-authors include Gianfranco Walsh, Jeremy S. Wolter, Marc Linzmajer, J. Joseph Cronin and Dwayne D. Gremler and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Service Research
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