Siva Muthaly

20 papers and 404 indexed citations i.

Siva Muthaly has authored 20 papers that have received a total of 404 indexed citations. This includes 11 papers in Organizational Behavior and Human Resource Management, 9 papers in Sociology and Political Science and 6 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (9 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (4 papers). Siva Muthaly is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Digital Marketing and Social Media (6 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in Australia, United States and South Korea. Siva Muthaly's co-authors include Hong‐Youl Ha, Swinder Janda, Janek Ratnatunga, Raphaël K. Akamavi and Anjala S. Krishen and has published in prestigious journals such as European Journal of Marketing, British Food Journal and Service Industries Journal