So‐Hyang Yoon

3 papers and 430 indexed citations i.

So‐Hyang Yoon has authored 3 papers that have received a total of 430 indexed citations. This includes 2 papers in Sociology and Political Science, 2 papers in Communication and 1 paper in Marketing. The topics of these papers are Social Media and Politics (2 papers), Social Capital and Networks (2 papers) and Consumer Behavior in Brand Consumption and Identification (1 paper). So‐Hyang Yoon is often cited by papers focused on Social Media and Politics (2 papers), Social Capital and Networks (2 papers) and Consumer Behavior in Brand Consumption and Identification (1 paper) and collaborates with scholars based in United States and South Korea. So‐Hyang Yoon's co-authors include Dhavan V. Shah, Jack M. McLeod, Jung Ha‐Brookshire and Hye‐Jin Paek and has published in prestigious journals such as Communication Research, Journal of Consumer Marketing and Journalism & Mass Communication Quarterly.