Sonja Gensler
About
Sonja Gensler has authored 31 papers that have received a total of 3.6k indexed citations.
This includes 17 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (10 papers) and Consumer Retail Behavior Studies (7 papers). Sonja Gensler is often cited by papers focused on Consumer Market Behavior and Pricing (11 papers), Digital Marketing and Social Media (10 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in Germany, The Netherlands and United States. Sonja Gensler's co-authors include Bernd Skiera, Peter S. H. Leeflang, Bernd Erichson, Peter C. Verhoef and Klaus Backhaus and has published in prestigious journals such as Journal of Marketing, European Journal of Operational Research and Journal of Business Research.
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