Sridhar Samu

19 papers and 817 indexed citations i.

Sridhar Samu has authored 19 papers that have received a total of 817 indexed citations. This includes 14 papers in Marketing, 13 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Customer Service Quality and Loyalty (8 papers). Sridhar Samu is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in India, Canada and United States. Sridhar Samu's co-authors include Walter Wymer, Anubhav Mishra, Harinarayan Krishnan, Moutusy Maity and Reginald A. Litz and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science