Stefânia Ordovás de Almeida
About
Stefânia Ordovás de Almeida has authored 20 papers that have received a total of 238 indexed citations.
This includes 15 papers in Marketing, 11 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (4 papers). Stefânia Ordovás de Almeida is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in Brazil, United States and France. Stefânia Ordovás de Almeida's co-authors include Utpal M. Dholakia, José Afonso Mazzon, Marlon Dalmoro, Daiane Scaraboto and José Mauro da Costa Hernandez and has published in prestigious journals such as Sustainability, European Journal of Marketing and Journal of Interactive Marketing.
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