Steffen Jähn

42 papers and 602 indexed citations i.

Steffen Jähn has authored 42 papers that have received a total of 602 indexed citations. This includes 20 papers in Marketing, 9 papers in Sociology and Political Science and 8 papers in Public Health, Environmental and Occupational Health. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Attitudes and Food Labeling (8 papers) and Digital Marketing and Social Media (7 papers). Steffen Jähn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Consumer Attitudes and Food Labeling (8 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in Germany, United States and United Arab Emirates. Steffen Jähn's co-authors include Jan Drengner, Yasemin Boztuğ, Hansjörg Gaus, Waldemar Toporowski and Bettina Müller and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Business Research and Appetite