Jan Drengner
About
Jan Drengner has authored 15 papers that have received a total of 169 indexed citations.
This includes 11 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Developmental and Educational Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Flow Experience in Various Fields (4 papers). Jan Drengner is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and Flow Experience in Various Fields (4 papers) and collaborates with scholars based in Germany and United States. Jan Drengner's co-authors include Steffen Jähn, Hansjörg Gaus, Cornelia Zanger and T. Bettina Cornwell and has published in prestigious journals such as Journal of Business Research, Journal of Advertising Research and Journal of service management
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