Hansjörg Gaus
About
Hansjörg Gaus has authored 19 papers that have received a total of 290 indexed citations.
This includes 7 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (3 papers) and Economic and Environmental Valuation (3 papers). Hansjörg Gaus is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (3 papers) and Economic and Environmental Valuation (3 papers) and collaborates with scholars based in Germany and United States. Hansjörg Gaus's co-authors include Jan Drengner, Steffen Jähn, Christoph Müller, Reinhard Stockmann and Cornelia Zanger and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Journal of Advertising Research
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