Stephen W. McDaniel
About
Stephen W. McDaniel has authored 36 papers that have received a total of 1.4k indexed citations.
This includes 11 papers in Sociology and Political Science, 8 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Management and Marketing Education (6 papers), Halal products and consumer behavior (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Stephen W. McDaniel is often cited by papers focused on Management and Marketing Education (6 papers), Halal products and consumer behavior (6 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in United States. Stephen W. McDaniel's co-authors include Richard T. Hise, C. P. Rao, Lowell W. Busenitz, Chung‐Ming Lau and James U. McNeal and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
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