Sung‐Tai Hong
About
Sung‐Tai Hong has authored 12 papers that have received a total of 772 indexed citations.
This includes 7 papers in Marketing, 3 papers in Cultural Studies and 2 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Diverse Topics in Contemporary Research (3 papers) and Consumer Perception and Purchasing Behavior (3 papers). Sung‐Tai Hong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Diverse Topics in Contemporary Research (3 papers) and Consumer Perception and Purchasing Behavior (3 papers) and collaborates with scholars based in South Korea and United States. Sung‐Tai Hong's co-authors include Robert S. Wyer, Manoj Hastak, Sang‐Lin Han and Youjae Yi and has published in prestigious journals such as Journal of Consumer Research, Journal of Consumer Psychology and Psychology and Marketing
In The Last Decade
Explore authors with similar magnitude of impact
Top countries impacted by papers by Carmel B. Nanthakumar Top authors papers by Martin Beutler are co-authored with Top authors papers by J.J. Esseling are co-authored with Top fields papers by Mikhail Bilenko are about Top journals papers by Martina Pesch are published in Top fields papers by Ryan J. Arner are about Top journals papers by Max Kauer are published in Top authors papers by Pearl Kho are co-authored with