Sung‐Tai Hong

12 papers and 772 indexed citations i.

Sung‐Tai Hong has authored 12 papers that have received a total of 772 indexed citations. This includes 7 papers in Marketing, 3 papers in Cultural Studies and 2 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Diverse Topics in Contemporary Research (3 papers) and Consumer Perception and Purchasing Behavior (3 papers). Sung‐Tai Hong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Diverse Topics in Contemporary Research (3 papers) and Consumer Perception and Purchasing Behavior (3 papers) and collaborates with scholars based in South Korea and United States. Sung‐Tai Hong's co-authors include Robert S. Wyer, Manoj Hastak, Sang‐Lin Han and Youjae Yi and has published in prestigious journals such as Journal of Consumer Research, Journal of Consumer Psychology and Psychology and Marketing