Sung‐Tai Hong

About

Sung‐Tai Hong is a scholar working on Marketing, Cultural Studies and Social Psychology. According to data from OpenAlex, Sung‐Tai Hong has authored 12 papers receiving a total of 779 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 3 papers in Cultural Studies and 2 papers in Social Psychology. Recurrent topics in Sung‐Tai Hong’s work include Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Perception and Purchasing Behavior (3 papers) and Diverse Topics in Contemporary Research (3 papers). Sung‐Tai Hong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Consumer Perception and Purchasing Behavior (3 papers) and Diverse Topics in Contemporary Research (3 papers). Sung‐Tai Hong collaborates with scholars based in South Korea and United States. Sung‐Tai Hong's co-authors include Robert S. Wyer, Manoj Hastak, Youjae Yi and Sang‐Lin Han and has published in prestigious journals such as Journal of Consumer Research, Journal of Consumer Psychology and Psychology and Marketing.

In The Last Decade

Fields of papers citing papers by Sung‐Tai Hong

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Sung‐Tai Hong. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Sung‐Tai Hong may publish in the future.

Countries citing papers authored by Sung‐Tai Hong

Since Specialization

Citations

This map shows the geographic impact of Sung‐Tai Hong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sung‐Tai Hong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sung‐Tai Hong more than expected).

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