Sunkyu Jun

24 papers and 500 indexed citations i.

Sunkyu Jun has authored 24 papers that have received a total of 500 indexed citations. This includes 13 papers in Marketing, 8 papers in Sociology and Political Science and 4 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Cultural Differences and Values (4 papers) and Media Influence and Health (4 papers). Sunkyu Jun is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Cultural Differences and Values (4 papers) and Media Influence and Health (4 papers) and collaborates with scholars based in South Korea, United States and Canada. Sunkyu Jun's co-authors include James W. Gentry, Yong J. Hyun, Lee Phillip McGinnis, A. Dwayne Ball and Chan‐Wook Park and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of Advertising.