Suresh Sood

16 papers and 411 indexed citations i.

Suresh Sood has authored 16 papers that have received a total of 411 indexed citations. This includes 5 papers in Marketing, 4 papers in Management of Technology and Innovation and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Entrepreneurship Studies and Influences (3 papers) and Media Influence and Health (2 papers). Suresh Sood is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Entrepreneurship Studies and Influences (3 papers) and Media Influence and Health (2 papers) and collaborates with scholars based in Australia, United States and Brazil. Suresh Sood's co-authors include Arch G. Woodside, John Chelliah, Andreas Hellmann, Lawrence Ang and Xiaomeng Chen and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Futures