Susan H.C. Tai

21 papers and 621 indexed citations i.

Susan H.C. Tai has authored 21 papers that have received a total of 621 indexed citations. This includes 11 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers). Susan H.C. Tai is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (6 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in Hong Kong, Latvia and United States. Susan H.C. Tai's co-authors include Jackie L.M. Tam, Ricky Y. K. Chan, Jae H. Pae, Saeed Samiee and Esther P.Y. Tang and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Journal of Retailing and Consumer Services