Swee Hoon Ang

48 papers and 1.9k indexed citations i.

Swee Hoon Ang has authored 48 papers that have received a total of 1.9k indexed citations. This includes 26 papers in Marketing, 15 papers in Social Psychology and 14 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (8 papers) and Cultural Differences and Values (8 papers). Swee Hoon Ang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (8 papers) and Cultural Differences and Values (8 papers) and collaborates with scholars based in Singapore, United States and Australia. Swee Hoon Ang's co-authors include Siew Meng Leong, Elison Ai Ching Lim, Kwon Jung, Ah Keng Kau and Chanthika Pornpitakpan and has published in prestigious journals such as Management Science, Journal of Business Research and Journal of International Business Studies.