Swee Hoon Ang
About
Swee Hoon Ang has authored 48 papers that have received a total of 1.8k indexed citations.
This includes 26 papers in Marketing, 15 papers in Social Psychology and 14 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Cultural Differences and Values (8 papers) and Digital Marketing and Social Media (8 papers). Swee Hoon Ang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Cultural Differences and Values (8 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in Singapore, United States and Australia. Swee Hoon Ang's co-authors include Siew Meng Leong, Elison Ai Ching Lim, Kwon Jung, Chanthika Pornpitakpan and Soo Jiuan Tan and has published in prestigious journals such as Management Science, Journal of Business Research and Journal of International Business Studies.
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