Swee Hoon Ang
About
Swee Hoon Ang has authored 48 papers that have received a total of 1.9k indexed citations.
This includes 26 papers in Marketing, 15 papers in Social Psychology and 14 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (8 papers) and Cultural Differences and Values (8 papers). Swee Hoon Ang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (8 papers) and Cultural Differences and Values (8 papers) and collaborates with scholars based in Singapore, United States and Australia. Swee Hoon Ang's co-authors include Siew Meng Leong, Elison Ai Ching Lim, Kwon Jung, Ah Keng Kau and Chanthika Pornpitakpan and has published in prestigious journals such as Management Science, Journal of Business Research and Journal of International Business Studies.
In The Last Decade
Fields of papers published by Swee Hoon Ang
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
Countries citing papers authored by Swee Hoon Ang
Since SpecializationCitations
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