Tania Bucic
About
Tania Bucic has authored 15 papers that have received a total of 546 indexed citations.
This includes 9 papers in Strategy and Management, 5 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Innovation and Knowledge Management (7 papers), Business Strategy and Innovation (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Tania Bucic is often cited by papers focused on Innovation and Knowledge Management (7 papers), Business Strategy and Innovation (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in Australia, Vietnam and Indonesia. Tania Bucic's co-authors include Liem Viet Ngo, Denni Arli, Ashish Sinha, Jennifer Harris and Gavin Northey and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of the Academy of Marketing Science
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