Tanniru R. Rao

13 papers and 384 indexed citations i.

Tanniru R. Rao has authored 13 papers that have received a total of 384 indexed citations. This includes 6 papers in Marketing, 2 papers in Strategy and Management and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and International Business and FDI (2 papers). Tanniru R. Rao is often cited by papers focused on Consumer Market Behavior and Pricing (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and International Business and FDI (2 papers) and collaborates with scholars based in United States. Tanniru R. Rao's co-authors include Anees A. Sheikh, G. Mohan Naidu, L. Winston Ring, Vinay Prasad and V. Kanti Prasad and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research