Tanuka Ghoshal

9 papers and 68 indexed citations i.

Tanuka Ghoshal has authored 9 papers that have received a total of 68 indexed citations. This includes 5 papers in Marketing, 3 papers in Sociology and Political Science and 2 papers in Social Psychology. The topics of these papers are Consumer Market Behavior and Pricing (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Consumer Packaging Perceptions and Trends (2 papers). Tanuka Ghoshal is often cited by papers focused on Consumer Market Behavior and Pricing (2 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Consumer Packaging Perceptions and Trends (2 papers) and collaborates with scholars based in India, United States and Canada. Tanuka Ghoshal's co-authors include Eric Yorkston, Russell W. Belk, Joseph C. Nunes, Rishtee Batra and Peter Boatwright and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science