Eric Yorkston

12 papers and 626 indexed citations i.

Eric Yorkston has authored 12 papers that have received a total of 626 indexed citations. This includes 10 papers in Marketing, 5 papers in Sociology and Political Science and 2 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (3 papers) and Cultural Differences and Values (2 papers). Eric Yorkston is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (3 papers) and Cultural Differences and Values (2 papers) and collaborates with scholars based in United States, India and Brazil. Eric Yorkston's co-authors include Joseph C. Nunes, Shashi Matta, Tanuka Ghoshal, Peter Boatwright and Geeta Menon and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research