Tareq Rasul

44 papers and 851 indexed citations i.

Tareq Rasul has authored 44 papers that have received a total of 851 indexed citations. This includes 26 papers in Sociology and Political Science, 18 papers in Marketing and 14 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (21 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Tareq Rasul is often cited by papers focused on Digital Marketing and Social Media (21 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers) and collaborates with scholars based in Australia, India and Malaysia. Tareq Rasul's co-authors include Weng Marc Lim, Raouf Ahmad Rather, Fernando de Oliveira Santini, Satish Kumar and Wagner Júnior Ladeira and has published in prestigious journals such as Journal of Business Research, International Journal of Hospitality Management and Psychology and Marketing