Tarun Kushwaha
About
Tarun Kushwaha has authored 27 papers that have received a total of 1.3k indexed citations.
This includes 15 papers in Marketing, 11 papers in Strategy and Management and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (9 papers), Consumer Retail Behavior Studies (8 papers) and Customer Service Quality and Loyalty (7 papers). Tarun Kushwaha is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Consumer Retail Behavior Studies (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States, United Kingdom and Singapore. Tarun Kushwaha's co-authors include Kartik Kalaignanam, Jan‐Benedict E.M. Steenkamp, Saravanan Kesavan, Vishal Gaur and Venkatesh Shankar and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research
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