Tathagata Ghosh
About
Tathagata Ghosh has authored 15 papers that have received a total of 261 indexed citations.
This includes 11 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Media Influence and Health (6 papers). Tathagata Ghosh is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Media Influence and Health (6 papers) and collaborates with scholars based in India, United Kingdom and United States. Tathagata Ghosh's co-authors include Yogesh K. Dwivedi, S. Sreejesh, Kavitha Haldorai, Santanu Mandal and Abhigyan Sarkar and has published in prestigious journals such as Journal of Business Research, Journal of Travel Research and Psychology and Marketing.
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