TC Melewar
About
TC Melewar has authored 14 papers that have received a total of 239 indexed citations.
This includes 8 papers in Organizational Behavior and Human Resource Management, 7 papers in Sociology and Political Science and 5 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (5 papers), Corporate Identity and Reputation (4 papers) and Digital Marketing and Social Media (3 papers). TC Melewar is often cited by papers focused on Customer Service Quality and Loyalty (5 papers), Corporate Identity and Reputation (4 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in United Kingdom, China and Malaysia. TC Melewar's co-authors include Bang Nguyen, Rossella Chiara Gambetti, Bahtiar Mohamad, Pantea Foroudi and Maged Ali and has published in prestigious journals such as International Journal of Hospitality Management, Industrial Management & Data Systems and Journal of Marketing Management
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