Terence A. Shimp
About
Terence A. Shimp has authored 60 papers that have received a total of 8.5k indexed citations.
This includes 42 papers in Marketing, 16 papers in Sociology and Political Science and 13 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (37 papers), Consumer Market Behavior and Pricing (10 papers) and Digital Marketing and Social Media (9 papers). Terence A. Shimp is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (37 papers), Consumer Market Behavior and Pricing (10 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in United States, Latvia and France. Terence A. Shimp's co-authors include Subhash Sharma, Robert F. Dyer, David E. Sprott, Elnora W. Stuart and Saeed Samiee and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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