Terry Elrod
About
Terry Elrod has authored 24 papers that have received a total of 1.0k indexed citations.
This includes 16 papers in Marketing, 10 papers in Economics and Econometrics and 4 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (15 papers), Economic and Environmental Valuation (10 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Terry Elrod is often cited by papers focused on Consumer Market Behavior and Pricing (15 papers), Economic and Environmental Valuation (10 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in Canada, United States and Austria. Terry Elrod's co-authors include Wagner A. Kamakura, Michael P. Keane, Gerald Häubl, Peter Lenk and Jordan J. Louviere and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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