Tom van Laer

32 papers and 1.1k indexed citations i.

Tom van Laer has authored 32 papers that have received a total of 1.1k indexed citations. This includes 17 papers in Literature and Literary Theory, 15 papers in Marketing and 12 papers in Sociology and Political Science. The topics of these papers are Media Influence and Health (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Media, Gender, and Advertising (9 papers). Tom van Laer is often cited by papers focused on Media Influence and Health (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Media, Gender, and Advertising (9 papers) and collaborates with scholars based in United Kingdom, Australia and The Netherlands. Tom van Laer's co-authors include Ko de Ruyter, Stephan Ludwig, Luca M. Visconti, Stéphanie Feiereisen and Martin Wetzels and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Business Ethics