Tomás Bayón

13 papers and 709 indexed citations i.

Tomás Bayón has authored 13 papers that have received a total of 709 indexed citations. This includes 8 papers in Organizational Behavior and Human Resource Management, 8 papers in Marketing and 5 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (8 papers), Consumer Market Behavior and Pricing (5 papers) and Digital Marketing and Social Media (3 papers). Tomás Bayón is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Consumer Market Behavior and Pricing (5 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Germany, Cambodia and Denmark. Tomás Bayón's co-authors include Florian von Wangenheim, Martin Eisend, Alexander Haas, Albrecht Söllner and Heinz‐Theo Wagner and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and European Journal of Marketing