Alexander Haas
About
Alexander Haas has authored 19 papers that have received a total of 715 indexed citations.
This includes 11 papers in Organizational Behavior and Human Resource Management, 9 papers in Marketing and 7 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (9 papers), Service and Product Innovation (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Alexander Haas is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Service and Product Innovation (5 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in Germany, Switzerland and Finland. Alexander Haas's co-authors include Harri Terho, Wolfgang Ulaga, Andreas Eggert, Eva Böhm and Peter Kenning and has published in prestigious journals such as Journal of Retailing, Technological Forecasting and Social Change and Industrial Marketing Management
In The Last Decade
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