Wolfgang Ulaga
About
Wolfgang Ulaga has authored 44 papers that have received a total of 6.0k indexed citations.
This includes 37 papers in Organizational Behavior and Human Resource Management, 35 papers in Marketing and 11 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (36 papers), Service and Product Innovation (19 papers) and Consumer Retail Behavior Studies (16 papers). Wolfgang Ulaga is often cited by papers focused on Customer Service Quality and Loyalty (36 papers), Service and Product Innovation (19 papers) and Consumer Retail Behavior Studies (16 papers) and collaborates with scholars based in Germany, France and United States. Wolfgang Ulaga's co-authors include Andreas Eggert, Werner Reinartz, Harri Terho, Alexander Haas and Ajay K. Kohli and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science
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