Torsten Tomczak
About
Torsten Tomczak has authored 43 papers that have received a total of 1.1k indexed citations.
This includes 22 papers in Strategy and Management, 18 papers in Marketing and 15 papers in Management of Technology and Innovation. The topics of these papers are Corporate Governance and Management (16 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Innovation in Industries (11 papers). Torsten Tomczak is often cited by papers focused on Corporate Governance and Management (16 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Innovation in Industries (11 papers) and collaborates with scholars based in Switzerland, Germany and United Kingdom. Torsten Tomczak's co-authors include Daniel Wentzel, Andreas Herrmann, Sven Henkel, Tim Oliver Brexendorf and Silke Mühlmeier and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Product Innovation Management.
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