Udo Wagner

61 papers and 947 indexed citations i.

Udo Wagner has authored 61 papers that have received a total of 947 indexed citations. This includes 38 papers in Marketing, 14 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Consumer Market Behavior and Pricing (16 papers) and Consumer Retail Behavior Studies (14 papers). Udo Wagner is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Consumer Market Behavior and Pricing (16 papers) and Consumer Retail Behavior Studies (14 papers) and collaborates with scholars based in Austria, United States and South Korea. Udo Wagner's co-authors include Marion Garaus, Claus Ebster, Reinhard Grohs, Alfred Taudes and Wolfgang Weitzl and has published in prestigious journals such as Journal of Marketing Research, European Journal of Operational Research and Journal of Business Research