Ui‐Jeen Yu

21 papers and 244 indexed citations i.

Ui‐Jeen Yu has authored 21 papers that have received a total of 244 indexed citations. This includes 14 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Clinical Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Retail Behavior Studies (6 papers) and Digital Marketing and Social Media (5 papers). Ui‐Jeen Yu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Retail Behavior Studies (6 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States and South Korea. Ui‐Jeen Yu's co-authors include Mary Lynn Damhorst, Eunjoo Cho, Kim K. P. Johnson, Hae Jin Gam and Daniel W. Russell and has published in prestigious journals such as Journal of Consumer Marketing, Journal of Fashion Marketing and Management and Clothing and Textiles Research Journal