Ujang Sumarwan
About
Ujang Sumarwan has authored 127 papers that have received a total of 491 indexed citations.
This includes 60 papers in Marketing, 33 papers in Demography and 26 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior and Marketing Influence (31 papers), SMEs Development and Digital Marketing (30 papers) and Customer Service Quality and Loyalty (24 papers). Ujang Sumarwan is often cited by papers focused on Consumer Behavior and Marketing Influence (31 papers), SMEs Development and Digital Marketing (30 papers) and Customer Service Quality and Loyalty (24 papers) and collaborates with scholars based in Indonesia, United States and Germany. Ujang Sumarwan's co-authors include Megawati Simanjuntak, Mukhamad Najib, Lilik Noor Yuliati, Arif Imam Suroso and Netti Tinaprilla and has published in prestigious journals such as Sustainability, Heliyon and Journal of Open Innovation Technology Market and Complexity.
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