Ulrich R. Orth
About
Ulrich R. Orth has authored 79 papers that have received a total of 3.1k indexed citations.
This includes 64 papers in Marketing, 30 papers in Social Psychology and 17 papers in Tourism, Leisure and Hospitality Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (60 papers), Wine Industry and Tourism (17 papers) and Color perception and design (14 papers). Ulrich R. Orth is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (60 papers), Wine Industry and Tourism (17 papers) and Color perception and design (14 papers) and collaborates with scholars based in Germany, United States and Australia. Ulrich R. Orth's co-authors include Keven Malkewitz, Gregory M. Rose, Lynn R. Kahle, Jochen Wirtz and Stefan Hoffmann and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Business Ethics
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