Keven Malkewitz

10 papers and 718 indexed citations i.

Keven Malkewitz has authored 10 papers that have received a total of 718 indexed citations. This includes 9 papers in Marketing, 4 papers in Social Psychology and 2 papers in Mechanical Engineering. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Packaging Perceptions and Trends (4 papers) and Color perception and design (4 papers). Keven Malkewitz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Packaging Perceptions and Trends (4 papers) and Color perception and design (4 papers) and collaborates with scholars based in United States, Germany and Australia. Keven Malkewitz's co-authors include Ulrich R. Orth, K. Damon Aiken, Colleen Bee, Joan L. Giese and Pamela W. Henderson and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Retailing