Joan L. Giese

13 papers and 814 indexed citations i.

Joan L. Giese has authored 13 papers that have received a total of 814 indexed citations. This includes 10 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Retail Behavior Studies (4 papers). Joan L. Giese is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in United States, Canada and Germany. Joan L. Giese's co-authors include Jane Z. Sojka, Pamela W. Henderson, Eric R. Spangenberg, David W. Wallace and Keven Malkewitz and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Retailing