Pamela W. Henderson

15 papers and 1.8k indexed citations i.

Pamela W. Henderson has authored 15 papers that have received a total of 1.8k indexed citations. This includes 11 papers in Marketing, 6 papers in Social Psychology and 6 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Color perception and design (6 papers) and Corporate Identity and Reputation (4 papers). Pamela W. Henderson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Color perception and design (6 papers) and Corporate Identity and Reputation (4 papers) and collaborates with scholars based in United States, Singapore and India. Pamela W. Henderson's co-authors include Joseph A. Cote, Eric R. Spangenberg, Ayn E. Crowley, Bernd H. Schmitt and Siew Meng Leong and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Organizational Behavior and Human Decision Processes