V. Parker Lessig
About
V. Parker Lessig has authored 26 papers that have received a total of 1.7k indexed citations.
This includes 14 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 4 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Market Behavior and Pricing (5 papers). V. Parker Lessig is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in United States. V. Parker Lessig's co-authors include Don B. Panton, Mary Ann Hocutt, Charles M. Schaninger, Roberto Friedmann and O. Maurice Joy and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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