Vijay Mahajan

180 papers and 16.8k indexed citations i.

About

Vijay Mahajan has authored 180 papers that have received a total of 16.8k indexed citations. This includes 70 papers in Management Science and Operations Research, 57 papers in Strategy and Management and 50 papers in Marketing. The topics of these papers are Innovation Diffusion and Forecasting (60 papers), Consumer Market Behavior and Pricing (36 papers) and Digital Platforms and Economics (34 papers). Vijay Mahajan is often cited by papers focused on Innovation Diffusion and Forecasting (60 papers), Consumer Market Behavior and Pricing (36 papers) and Digital Platforms and Economics (34 papers) and collaborates with scholars based in United States, Israel and India. Vijay Mahajan's co-authors include Eitan Muller, Subhash Sharma, Arun K. Jain, R. Venkatesh and Saim Kashmiri and has published in prestigious journals such as The Lancet, Contemporary Sociology A Journal of Reviews and Journal of Marketing

In The Last Decade

Rankless by CCL
2025