Vishal Lala

18 papers and 428 indexed citations i.

Vishal Lala has authored 18 papers that have received a total of 428 indexed citations. This includes 11 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 8 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Market Behavior and Pricing (6 papers). Vishal Lala is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Market Behavior and Pricing (6 papers) and collaborates with scholars based in United States, The Netherlands and Australia. Vishal Lala's co-authors include Goutam Chakraborty, Robert M. Schindler, Larry Chiagouris, Pradeep Gopalakrishna and Randi Priluck and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Journal of Interactive Marketing