Wajeeha Aslam

43 papers and 422 indexed citations i.

Wajeeha Aslam has authored 43 papers that have received a total of 422 indexed citations. This includes 29 papers in Sociology and Political Science, 26 papers in Marketing and 26 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (26 papers), Digital Marketing and Social Media (25 papers) and Consumer Retail Behavior Studies (10 papers). Wajeeha Aslam is often cited by papers focused on Technology Adoption and User Behaviour (26 papers), Digital Marketing and Social Media (25 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in Pakistan, Malaysia and Croatia. Wajeeha Aslam's co-authors include Kashif Farhat, Imtiaz Arif, Marija Ham, Syed Tehseen Jawaid and Chai Lee Goi and has published in prestigious journals such as Technology in Society, Environment Development and Sustainability and Journal of Interactive Advertising.