Walfried M. Lassar

31 papers and 3.1k indexed citations i.

Walfried M. Lassar has authored 31 papers that have received a total of 3.1k indexed citations. This includes 17 papers in Marketing, 16 papers in Organizational Behavior and Human Resource Management and 13 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (16 papers), Digital Marketing and Social Media (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Walfried M. Lassar is often cited by papers focused on Customer Service Quality and Loyalty (16 papers), Digital Marketing and Social Media (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in United States, Australia and India. Walfried M. Lassar's co-authors include Sanjit Kumar Roy, Chris Manolis, Banwari Mittal, Robert D. Winsor and Vaibhav Shekhar and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Business Research