Banwari Mittal
About
Banwari Mittal has authored 50 papers that have received a total of 4.6k indexed citations.
This includes 36 papers in Marketing, 22 papers in Sociology and Political Science and 17 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (20 papers) and Customer Service Quality and Loyalty (17 papers). Banwari Mittal is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Digital Marketing and Social Media (20 papers) and Customer Service Quality and Loyalty (17 papers) and collaborates with scholars based in United States, United Kingdom and Australia. Banwari Mittal's co-authors include Walfried M. Lassar, Richard W. Pollay, Elena Millan, Myung‐Soo Lee and Julie Baker and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Retailing
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